How to create corporate values and purpose

By: Debbie Stocker
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Have you ever wondered exactly what corporate values and purpose are or how to go about defining them for your organisation?

Based on our own experience and drawing on research from Jim Collins, Jerry Porras and Nikos Mourkogiannis, amongst others, our short guide gives you the low down on exactly what values and purpose are, why they matter to an organisation, and how to work with your people to create them. Real world examples from a wide range of organisations, businesses and charities (such as Google, Help for Heroes, Volvo, P&G, the RNLI, and more) are included, along with practical exercises for you to work through.

To find out more, view the SlideShare below.

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Article by:

Debbie Stocker

Debbie is director of Stocker Partnership, a strategy and innovation consultancy. She's a great facilitator, researcher and strategist. With an approach that is both creative and methodical, Debbie combines her expertise in psychology with a strong commercial focus. Her signature strengths include kindness and a love of learning. She also line manages the office dog. Find out more

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