Discovery Driven Planning for new ventures, products and services

New ventures are inherently uncertain—whether you’re starting a new business, creating a new product or launching a new service. Reducing risk and trying to predict what is going to happen can be tricky. What if there was a different way?

Discovery Driven Planning allows you to explore the viability of a new venture by beginning with the end in mind—what will it really take for your venture to be a success? Originally developed by Rita Gunther McGrath and Ian MacMillan, the framework guides you through a process of identifying and discovering the information you need to make informed decisions. Without investing big, you will be able to quickly establish whether your idea is capable of delivering the return you desire and whether it is competitive.

With step-by-step examples, we present an easy to understand guide to Discovery Driven Planning; one of our go-to tools for anybody considering a new venture, whether you are a startup, corporate or somewhere in-between.

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Matt Stocker

Matt is founder and director of Stocker Partnership, a strategy and innovation consultancy. As a strategist, designer, innovator and geek, he's known for his creative thinking. Matt thrives in challenging environments and loves to push the boundaries of possibility. He's a big picture, visual thinker who is always running 5 to 10 years ahead. More about us

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