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Purpose beyond profit
Profit is an output, not a purpose A business must have reason to exist beyond that of making money and…
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The power of conversion
Whilst not a ‘cutting edge’ idea, the concept of conversion rates is an extremely powerful one. Your sales conversion rate…
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Learning: the excitement and the frustration
Learning is a key part of what I do. I'm learning and developing my own skill-set all the time. I…
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Holding the gain
One of the key challenges in business improvement is “holding the gain”. Holding the gain means ensuring that, once improvements…
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The Carlsberg principle
I recently came across a blog post titled “What if Carlsberg did redundancies?” by Lou Burrows, who, when faced with…
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Fighting to survive: natural selection in business
There has been a lot of talk recently about businesses having to fight to survive, but is this really the…
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