In the beginning was the business plan

By: Matt Stocker
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Cartoon of a business plan with the text "Tim was proud of his full colour, fully bound business plan - after all, it held the key to his success, his future and his millions. He was certainly glad that everything would happen as it was written..."

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Article by:

Matt Stocker

Matt is founder and director of Stocker Partnership, a strategy and innovation consultancy. As a strategist, designer, innovator and geek, he's known for his creative thinking. Matt thrives in challenging environments and loves to push the boundaries of possibility. He's a big picture, visual thinker who is always running 5 to 10 years ahead. Find out more

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