Earlier in the year, we ran an innovation masterclass at the Coventry Growth Hub for the Coventry and Warwickshire Chamber of Commerce. It was great to see everyone getting their heads around innovation and what it means for their business. The event has been featured in C&W in Business and we thought you’d like to see the article.
For the 30 businesses that attended the Chamber’s Innovation Masterclass run by Stocker Partnership, it’s looking like 2015 will be the year of innovation.
The well-attended event was relocated to the conferencing facilities at Cheylesmore House due to high demand from business professionals wanting to learn how to apply innovation in their businesses.
Innovation specialists Matt and Debbie Stocker from strategic innovation consultancy Stocker Partnership challenged participants to think differently about their businesses and to step beyond their everyday experiences.
They opened the group’s eyes to the fact that it is possible to innovate anything and everything within a business, rather than innovation being limited to the creation of new products alone.
Sarah Hickman from Public Marketing Communications said, “Innovation can seem like a daunting subject that doesn’t necessarily apply to your business on a day to day basis. When you think about innovation you tend to think of organisations like Apple. You might think, ‘I could never aspire to be an organisation like that.’
“The Masterclass has been useful because we’ve learnt ways that you can actually apply innovation to your business. Even if you’re a small business or a sole trader, you can still innovate and there are practical steps you can take to introduce innovation.”
The Masterclass covered a number of powerful innovation tools, from disruptive thinking that challenges accepted norms in your marketplace or company, to using the power of silent crowdsourcing to generate ideas and solve problems through BrainSwarming.
It also looked at how approaches from another industry can be introduced to expand thinking and unlock new ideas as the latest Software as a Service revenue models were applied to create new income streams. Participants worked hard throughout the morning to develop practical ideas that they could implement as soon as they got back to the office.
Matt Stocker, Director of Stocker Partnership, shared, “It was great to see everyone beginning to view themselves as innovators and starting to understand the value of innovation in their businesses at a deeper level. Innovation is a hugely powerful tool that can be used to drive revenue growth, reduce costs, solve complex challenges and differentiate businesses from the competition. I’m excited to see how the great ideas that everyone came up with will be applied in their respective businesses over the coming year and the impact that this will have.”
This article originally appeared in the May/June edition of C&W In Business, Coventry & Warwickshire Chamber’s official magazine.
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