Jan Constantine

Borne from a personal passion, Jan Constantine has become an established brand and successful multi-channel retail business. We worked in partnership with the Jan Constantine team to ensure that their operations and marketing were equipped to support the brand's explosive growth.

John Eccleston — General Manager

Original, hand-embroidered textiles and home accessories

Jan Constantine designs and creates original, hand-embroidered textiles and home accessories that are designed for today but destined to be heirlooms of the future, proudly handed down from one generation to the next.

Borne out of her love for textiles and embroidery, Jan launched her business in 2002 and it has been going from strength to strength ever since. Now an established brand and respected household name, Jan’s beautiful textiles are incredibly popular and stocked by many leading stores, including Harrods, Selfridges & Co, Liberty, John Lewis, Fenwick and Fortnum & Mason.

What began as a personal passion has become a growing and successful multi-channel retail business, popular with both trade stockists and consumers alike.

Meeting the operational and strategic challenges of success

As a creative business with sales that were soaring, Jan Constantine needed to meet a variety of strategic and operational challenges, whilst maintaining their focus on delivering high quality, specialist craft products. Over the period of a year, we worked in partnership with the team to ensure that their operations and marketing were equipped to support such high levels of growth.

By analysing the end-to-end value chain, prioritising the improvements that could be made and working with the team to implement our recommendations, we enabled Jan Constantine to increase both their process and human resource efficiency. During this time, Jan Constantine also expanded into a new fulfilment warehouse for which we project managed the set up of a new IT infrastructure that would enable multisite working. To enhance their operations further, we researched e-fulfilment software vendors and advised on the suitability, integration potential and benefits of different solutions, enabling Jan Constantine to fully understand and evaluate the options open to them.

Beyond the operational perspective, we worked with Jan Constantine to create an effective marketing plan, enabling them to take a more proactive approach to communicating with their customers and to allocate their resources more effectively. As they expanded internationally, we advised on their online strategy, including consideration of the technical challenges and domain management involved in internationalising. Finally, we conducted a full review of Jan Constantine’s UK and US websites, enabling both the team and their suppliers to understand the ways in which consumers were using their websites, to discover their online brand perception, and to implement recommendations for improvement.

By working collaboratively with Jan Constantine at this time, and in particular, their General Manager, John Eccleston, we were able to ensure that the team received the specialist support they required without needing to either employ extra staff or seek the assistance of multiple specialists.

What they say

"We got to know Matt through the Advantage Creative Fund and since then we have found that we can always rely on the sound advice that he gives on our business and IT systems.

Matt really understands the pace at which we can implement change and is happy to work with us on that understanding. We know he has far more to offer us, as and when we have the resources to handle it."

John Eccleston — General Manager

www.janconstantine.com