Automatic Flare Systems

International specialists in their field, Automatic Flare Systems are never a firm to rest on their laurels. We worked in partnership with AFS to identify new opportunities for growth and collaborated closely with UK Trade & Investment to conduct detailed market research. Building upon the strategy we created, AFS continue to make intelligent market choices and to pursue opportunities that ensure their ongoing success.

Steve Willacy — Managing Director

Specialists in landfill and flaring technology

Established in 1996, Automatic Flare Systems (AFS) have been involved in hundreds of landfill and flaring technology projects over the years. As international specialists in their field, they deal with all the mechanical and electrical elements required to set up and manage a landfill safely and legally, the end result being that our non-recyclable waste is eventually transformed into a green and pleasant hill.

Intelligent growth

We began working with AFS in 2008 when we enabled the firm to achieve completion of their website refresh project. Soon afterward, we worked in partnership with Steve Willacy, Managing Director, to identify new opportunities for growth.

Already established in the UK, Ireland, Poland, Portugal and Turkey, AFS are never a firm to rest on their laurels. Moving forward, AFS were looking to build on their existing success and to diversify their risk. By analysing their most successful market to date, we were able to identify the key factors that had led to success and to create a market profile against which new markets could be compared. We also worked with Steve to determine the available routes to market and the opportunities that these offered.

Building upon this groundwork, we worked closely with UK Trade & Investment to shortlist potential countries and to conduct detailed market research. By utilising UKTI’s Overseas Market Introduction Service (OMIS), we were able to identify key companies and contacts within the possible growth markets.

Continuing our collaboration with UKTI, we undertook a market research visit on behalf of AFS to meet with key contacts and to explore firsthand the market dynamics and opportunities available within each country. This enabled AFS to learn more about the international marketplaces they were considering, to create opportunities for partnership, and to make informed, strategic decisions about which markets to pursue.

Handing over the reins to Steve Willacy on our return, AFS have continued to build upon the strategy we created, ensuring their ongoing growth and success.

What they say

"Matt has helped us tremendously in revamping our website and implementing a market strategy. Our industry is very specialised and he has gained a lot of knowledge in a very short time. Matt has become a trusted and sincere associate and we look forward to continuing and building on this relationship in the future."

Steve Willacy — Managing Director