Business musings

Articles and thoughts about all things innovative and strategic

29
Aug
Posted by Matt & Debbie Stocker , stored in: Our News  

Last week, we took a behind the scenes peek at how we went about creating the case study for Warwick Business School’s inaugural Case Competition. Today, we’re following this up with a look at the day of the competition itself. Alongside Tornar Yang (MBA student and official photographer), Matt acted as an unofficial photographer, so we’ve put together a brief snapshot to give you a flavour of the day.

Let the competition begin!

The day started at 8.30am with students arriving at WBS from all over the country—some had a very early start! Participants had received Part One of the briefing one week before but they had no idea about the second part of the challenge or what surprises the day had in store.

A selection of photos showing the students arriving at the WBS Case Competition and being briefed before the day starts.

Intense teamwork

The challenge itself had been designed so that it was difficult but achievable. Teams worked together to understand and balance the conflicting and competing demands of the case, while at the same time ensuring they kept the brief in mind and achieved the required objectives. Experts were on hand to answer any questions but teams were required to schedule meetings and to weigh the advice they were given. We were privileged to sit in on a number of discussions throughout the day and were extremely impressed by both individual and team insights—there was certainly no shortage of either brain power or enthusiasm!

Selection of photos of students working intensely as they discuss the non-adherence and digital healthcare challenge

Time to present

In just a few short hours, the time to present had arrived. Gathered together once again and with an audience of experts and judges, each team anxiously awaited their turn.

Overall, the standard of presentations was very high. Each team had taken their own distinct approach to the challenge and it was clear that a huge amount of work had gone into each solution. Several judges even observed that many of the insights and several of the presentations would not have been out of context in a professional, client-facing setting.

At the end of the day however, there could only be one winner and, in 2013, Lancaster University Management School’s team stole the day.

Students make their final presentations as judges score their performance and content.

Behind the scenes

The day itself, and indeed the whole competition, wouldn’t have happened without the incredible drive and dedication of both WBS staff and the Case Competition’s student Executive Team. Thanks must also go to WBS and University alumni who provided significant expertise and who judged the presentations, along with IMS Health, partner and sponsor of the competition. We certainly felt privileged to have been involved and, as always, it was a pleasure working with all.

Photos of just some of the people that made the WBS Case Competition day happen including sponsors, experts and WBS staff

We very much look forward to watching the Competition continue and grow in 2014.  We know that WBS hopes the event will grow to be one of the most prestigious global case competitions in the MBA calendar and become a must for all MBAs aspiring to a career in consulting or the healthcare sector, so we are excited to see it evolve.

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