Business musings

Articles and thoughts about all things innovative and strategic

Coventry MakerSpace
A couple of months ago, Coventry MakerSpace opened for business at the Koco Community Resource Centre in Spon End, Coventry. A really exciting addition to the local community, there are already some great projects underway, including MakerKids and a hand built Arcade Machine. If you fancy joining, membership is just £25 per month for unlimited access.

Back to my design roots

Debbie spotted Coventry MakerSpace via MeetUp a little while ago, and having persuaded me to go along to one of their Maker Open Nights (held every Thursday), I got the design itch again. In the last month or so, I finally made the leap to join.

Before my Management Sciences degree at Warwick, my original intention was to be an Industrial Product Designer and I completed the first year of an M/Des BSc in Industrial Product Design at Coventry University before transferring to Warwick. I don’t regret my degree or career change in the slightest, but I do still love design.

I love the way design trains you to think. How it teaches you to visualise ideas and bring them to life practically; to prototype, test, scrap stuff and start again. I love the constant learning as you challenge yourself to fuse ideas and concepts together into a cohesive whole. Once you’ve learnt to think that way, I don’t think it ever leaves you.

So having decided to join MakerSpace, all I needed was something to design and make! Given that we work with a lot of technology and software businesses, I wanted to choose a challenge that would be relevant, that would develop my skills and understanding, and that would, of course, be fun.

My other requirement was that I wanted to write a series of articles both on the project itself and on some of my thoughts about the design/creation process. I’d like to include some of the interesting technologies I come across along the way too.

A good excuse for a Raspberry Pi

Raspberry Pi (portrait)Having been hankering after a Raspberry Pi for a while, I decided to base whatever I designed around that. In some ways it feels like a cliché—make something, use a Raspberry Pi, post it on Instructables. Even so, I loved the potential flexibility of the Pi—it is essentially a blank canvas, albeit with certain constraints. With the arrival of the Pi—the new B+ revision with 512MB RAM and micro SD card—at the Stocker Partnership offices, I really had no excuse!

Given that the main reason I was drawn to the Pi was its flexibility, I wanted to create something that didn’t hinder this and that stayed true to the blank canvas approach. The issue with failing to narrow the scope adequately, of course, is you can end up with something that does nothing very well—not unlike the new F-35 Fighter Jet, although my project is admittedly significantly less expensive! A Frankenstein of design, if you like.

In narrowing the scope, I did know that I wanted whatever I made to be audio focused and to have a touchscreen interface. I also knew I didn’t want it to look like spaghetti junction with wires sprawling in all directions, unlike most of the Pi creations I’d seen. I knew I wanted the project to be my own creation and that I didn’t want to just follow someone else’s instructions—ideally, I’d like to do something a bit unique. Finally, I wanted to 3D print, and potentially laser cut, the case to explore these technologies in a product design/prototyping context.

So I wouldn’t say the above counts as a ‘clear brief’ as such. More, a creative direction in which to explore further. This outline was certainly good enough for me—and given that I am both the client and the designer, I’m pretty confident that I can clarify more further down the line when I know more about what’s actually feasible!

Watch this space for more updates as I work on the project…

MakerSpaces are creative spaces in which people can gather to create, invent, design and learn. Typically, these community spaces provide access to opportunities and technologies, such as 3D printers, computer-aided design (CAD) software and wood working tools, that would otherwise be inaccessible or unaffordable for many. 

Coventry MakerSpace has been set up to support the makers, engineers, designers, artists, programmers, computer scientists, modellers and all the other people who like being creative in Coventry. It’s an organisation run by members for members in a relaxed and safe environment. To find out more about Coventry MakerSpace, visit coventrymakerspace.strikingly.com or…

Twitter @CovMakerSpace
Facebook Coventry MakerSpace
Meetup www.meetup.com/CoventryMakerspace
Wiki Coventry MakerSpace Wiki

01
Oct
Posted by Debbie Stocker, stored in: Innovation  Leadership  
Allan MurungiIntroducing guest writer, Allan Murungi

Today, we’re thrilled to introduce a new guest writer to our blog, Allan Murungi. As someone who is studying for an MBA at Warwick Business School, we met Allan at a WBS case study event earlier this year and were instantly impressed with his passion and enthusiasm. In his own words, Allan is an Innovation and Creativity enthusiast, IT Professional, Warwick MBA student, avid book reader and (recently) keen (road bike) cyclist.

The story of IBM’s resurgence during the period 1994 to 1998 is a story of innovation and creativity from the bottom up, started and championed by David Grossman. Grossman’s vision and tenacity resulted in IBM transforming itself from a company that was in decline into an Internet Services firm that rode the wave of e-commerce opportunities to the tune of $20 billion by the end of 1998.

And yet this begs the questions: Who was David Grossman? How did he manage to lead this innovation effort at IBM? And can this innovation and creativity process be replicated?

In organisations, innovation and creativity have traditionally been considered the domains of Chief Executives and other members of the C-suite. The best example of this is perhaps John Chen, formerly of Sybase Inc., who is now leading the turnaround at BlackBerry. As recently as June of this year, BlackBerry has, under his leadership, reported a positive net income of $23 million, up from an $84 million loss during the same period last year.

Innovation and creativity are also generally considered the domain of Research and Development. For instance, the vaunted R&D division of Apple gave us the iPod and iPhone, while Pfizer, the US pharmaceuticals giant, has maintained its dominance through such R&D as developed Viagra.

Where does David Grossman fit in all of this?

During the Winter Olympics of 1994, David Grossman, then described as a midlevel programmer at IBM, sat at home watching the Olympics on TV. As the official technology partner of the Olympics, IBM was responsible for collecting and displaying all the results. This gave the firm the exclusive privilege of displaying the IBM logo at the bottom of the screen, together with an interleaving of IBM ads at regular intervals.

However, upon surfing the Internet, Grossman discovered that Sun Microsystems had set up a rogue Olympics streaming site, complete with the Sun logo and marketing. As such, if someone only had access to this online stream, they would be given the impression that Sun Microsystems was the Winter Olympics’ official sponsor!

Grossman promptly reported this to his superiors, which resulted in IBM’s legal team sending Sun Microsystems a cease-and-desist letter. But Grossman didn’t stop there. He saw the opportunity that the Internet presented and set out to get IBM on board.

First, he set up a demonstration for senior executives in which he showed them exactly what the Web was and the vast potential it held for IBM. This piqued their interest and got their support. Grossman then became the right-hand man to John Patrick, who was present at Grossman’s first demonstration and worked in corporate strategy. Together, they worked on projects to convert IBM’s disparate divisions to the potential of the Web and to design IBM’s first homepage. Grossman and a handful of IBM’s best Web engineers rescued the website that broadcast the chess match between world champion, Gary Kasparov, and IBM Supercomputer, Deep Blue. By the time the Summer Olympics came around in 1996, IBM had built the first ever Olympics website, which also happened to be the world’s largest website at the time. And by 1998, IBM had a huge web presence!

So what does this mean for innovation in your organisation?

Grossman was just a frontline employee. He certainly didn’t have responsibility for innovation and creativity in IBM and he wasn’t part of the strategic planning team. And yet his contribution is credited with enabling IBM to successfully harness the power of the Internet at a critical time, in turn ensuring that the company maximised its potential.

The question then is: Was IBM lucky to have the tenacious and passionate David Grossman on its team?
And the answer is: Absolutely!

Would IBM have got on board with the potential of the internet without him? Maybe/Eventually/Possibly.

Our questions to you then are:

  • What is your innovation and creativity strategy?
  • What are you doing to support and engage your frontline employees in innovation for your company?
  • Are there systems in place to capture the generation of ideas, select the best ones and try them out?
And for those of you who like the research…

The complete story of IBM’s turnaround can be read at Harvard Business Review:
Waking up IBM: how a gang of unlikely rebels transformed Big Blue

16
Sep
Posted by Debbie Stocker, stored in: Our News  

Photo of Matt sitting in front of a radio microphone and wearing headphonesEarlier this summer, one of our good friends, Adair Richards, invited Matt to appear on Radio Plus.

On Monday evenings, Adair presents a drive time show, in which he invites local and global stars to the studio for some honest chat.

In a short interview, Matt and Adair chatted all things business. Highlights included the motivation behind setting up a business, what it’s like to work with a business partner who also happens to be your wife, thoughts on consultancy, and ideas about how to solve the England football team’s crisis in the World Cup!

Listen to the full interview below (approximately 12.5 minutes). You can also check out Adair’s show every Monday between 5pm to 7pm on Radio Plus, 101.5FM.
 

 
Continue reading for the full interview transcript

12
Sep
Posted by Debbie Stocker, stored in: Innovation  Our News  Strategic Planning  

Our Agile Strategy Planner is a brand new tool that enables you to create a dynamic strategy. We’ve been using it in our work with clients for just over a year now and thought that it was about time to release it into the wild!

The Planner acts as a bridge between strategic intent—that is, your vision, strategic priorities and core objectives—and detailed implementation. It allows you to take your intentions and to rapidly prototype what these might look like in reality. As you visualise how one objective impacts another, you’ll quickly be able to see whether your strategy is realistic and if you need to scale back your plans or can in fact afford to be even more ambitious.

Well documented strategic plans are important but there’s a danger that they become a weighty tome sitting on a shelf gathering dust. Their relevance can also be fleeting for those firms that operate in fast-moving, unpredictable markets. We wanted to create an approach that was different. As a tool, the Agile Strategy Planner is flexible, collaborative, transparent, easy to use and visual. It’s also suitable for all kinds of organisations—from software to services, corporates to charities, and everything in-between.

We’ve released the Agile Strategy Planner under Creative Commons so it’s free to use and adapt, even commercially. The only requirements are that you share alike under the same license and that you give appropriate credit to us, the Planner’s original creators.

We’ll be sharing more of the thinking behind the design of the Agile Strategy Planner soon but in the meantime, find out more by viewing the SlideShare below—the short guide has all the lowdown you need to get started. Free downloads for both the 3-year and 5-year planner are also included or simply download now.


 
If you use the Agile Strategy Planner in your organisation, if you have thoughts, feedback or ideas that you’d like to share, or if you progress our work under creative commons, we’d love to hear all about it! Do drop us a line and feel free to share on Twitter #AgileStrategyPlan

Earlier this year, we were busy researching, writing and designing the challenge for the 2014 WBS International Healthcare Case Competition.

Held on 25-26 April by Warwick Business School, the competition brought together multi-disciplinary teams from 12 university-based business schools across Europe. In a close-run contest, Saïd Business School, University of Oxford emerged victorious, walking away with both the title and the £4,000 prize.

Sponsored by global providers of transformational medical technologies and services, GE Healthcare, and global business and technology leader, IBM, the competition was focused on a big data solution designed to both stimulate progress in clinical neuroscience and improve outcomes for those with a neurological disorder.

Taking up the challenge to recommend a scaleable business model for this digital product were teams from Aston Business School, Cranfield School of Management, ESADE (Spain), HEC Paris (France), IE Business School (Spain), Lancaster University Management School, Manchester Business School, Mannheim Business School (Germany), SDA Bocconi (Italy), University of Nottingham, University of Oxford, and Warwick Business School.

Photo and Twitter collage from the 2014 WBS International Healthcare Case Competition showing the welcome icebreaker event on Friday night, the kick off of the competition day itself, and case materials.

On hand to act as a sounding board for participants as teams developed their ideas were experts from GE Healthcare, IBM, KPMG, the NHS Health & Social Care Integration Centre, University Hospitals Coventry & Warwickshire, Warwick Medical School, and WebMD.

Adding another invaluable perspective were Ken Howard and Dorothy Hall, to whom we were introduced by client and changemaker, Gill Phillips, creator of the award-winning Whose Shoes? approach.

Ken describes himself as an old biker, sci-fi fan, granddad, music lover and free thinker. He was diagnosed with dementia around 8 years ago but has been living with its effects for much longer. Although little can be done medically, Ken is determined to fight dementia every day by challenging himself and staying involved as much as he can.

I am conscious that I have a short shelf-life. It makes me impatient and frustrated that progress is so slow. I am trying to achieve as much as I can. There is life after diagnosis.

Dorothy is an Independent Social Worker and Practice Educator. Like Ken, and having had personal experience herself caring for a close relative with dementia, she is passionate about increasing awareness. Dorothy is also an advocate for flexible, personalised, imaginative care arrangements.

Together, experts and advocates prompted participants to an awareness of multiple perspectives and the vast array of complex challenges involved. Neurological conditions include not only Alzheimer’s disease and dementia but also stroke, epilepsy, traumatic brain injury, Parkinson’s disease and more. Collectively, such conditions are estimated to affect up to one billion people worldwide and the World Health Organization believes these disorders represent one of the greatest threats to public health today.

Photo and Twitter collage from the 2014 WBS International Healthcare Case Competition showing participants meeting with experts, teams working on the challenge and a team as they presented.

Not only was it timely to focus on neurological conditions but big data solutions to global health challenges are extremely current. Enterprises of all sizes are grappling with demanding technological, regulatory and market challenges, and the business models required continue to be disruptive. Neither the participants nor the judges had an easy task ahead!

In a twist on last year’s format, teams were judged over two rounds. Mannheim Business School, ESADE and Saïd Business School, University of Oxford emerged as semi-finalists, after which the three teams were given one final challenge to reconcile against the clock.

Photo and Twitter collage from the 2014 WBS International Healthcare Case Competition showing  the three semi-finalists (Mannheim Business School, ESADE and Said Business School, University of Oxford) in action.

After much deliberation by a judging panel that included senior industry experts and leading academics, Saïd Business School, University of Oxford were pronounced the winning team.

With combined experience in medicine, pharmaceuticals, neuroscience and computer science, the team not only delivered a strong presentation but were able to answer all the judges’ questions with persuasive reasoning and supporting evidence. Together, Grace Lam, Yen Nyugen, Marco Pimentel, and Sindhura Varanasi presented a well thought out approach to a tough challenge.

And although there could only be one winner, all were worthy contestants.

Photo and Twitter collage from the 2014 WBS International Healthcare Case Competition showing the winner's announcement, judging in action, and experts, judges and the WBS Executive Team..

Once again, feedback on the day was incredibly positive, and as Warwick MBA student and competition organiser, Corinne Montefort, said: “The competition was a great success.”

As always, it has been our absolute pleasure to be involved. The work of both WBS staff and the Case Competition’s student Executive Team was outstanding and we’ve been privileged to work alongside such an array of great people, from sponsors to experts and judges. Thanks must go to all.

Looking forward to next year and watching the competition grow once again!

In the meantime, we leave you with kind words from two members of the final judging panel…

Debbie and Matt of Stocker Partnership prepared the case study which formed the basis of the Warwick Business School International Healthcare Case Competition 2014. The quality of their preparation and investigation was impeccable and the case set up a highly engaging and challenging scenario on which the whole competition revolved. I’d have no hesitation in recommending Stocker Partnership for this or related specialist support and I’d be delighted to work with their team again!

Dr Jagdeesh Singh Dhaliwal
Medical Advisor, Healthcare Technology & Innovation, Global Government & Health
BT Global Services

I really enjoyed the case presentation, and given the time constraints, the scope was judged very well. Complex and with sufficient detail, the literature review, ambiguous data, overview of the environment, and the setting of some true and false trails for the students all worked well. If the participants worked well as a team, with the right experts – as Oxford did – then they could make a very good showing.

Alan Davies
Medical Director, Global Medical Affairs
GE Healthcare

Coverage elsewhere around the web

Warwick Business School: Said win £4,000 and WBS Case Competition

University of Oxford: CDT in Healthcare Innovation student Marco Pimentel and team from Said win WBS International Healthcare Case Competition

Mannheim Business School: MBS participants succeed at renowned Warwick Business School Case Competition

09
Jul

Have you ever wondered exactly what corporate values and purpose are or how to go about defining them for your organisation?

Based on our own experience and drawing on research from Jim Collins, Jerry Porras and Nikos Mourkogiannis, amongst others, our short guide gives you the low down on exactly what values and purpose are, why they matter to an organisation, and how to work with your people to create them. Real world examples from a wide range of organisations, businesses and charities (such as Google, Help for Heroes, Volvo, P&G, the RNLI, and more) are included, along with practical exercises for you to work through.

To find out more, view the SlideShare below.

16
Jun
Posted by Debbie Stocker, stored in: Innovation  Our News  

We love all things innovation and are thrilled to be involved with the Marie Curie Centre for Analytical Science Innovative Doctoral Programme (Marie Curie CAS-IDP) as an industrial partner. Based at the University of Warwick, the programme has been funded by the EU under the Seventh Framework Programme for Research and Technological Development (FP7) Marie Curie Actions to train an international group of early stage researchers (ESRs) to carry out world-leading analytical science research under two multi-disciplinary themes:

  • Predictive modelling of bacterial cell division
  • ‘Quality by Design’ of pharmaceutical and biopharmaceutical products

With an integrated approach that blends sectors, disciplines and nationalities, the programme seeks to produce new ways to solve problems innovatively and efficiently, and to train scientists who think creatively, innovatively, critically and practically. We were delighted when we were asked to be involved and it is our pleasure to offer an industrial secondment to one of the students, Erick Ratamero.

Erick is Brazilian, and in his words, he “studies interesting things”. His primary interest is in Mathematical Modelling and he’s bringing this to bear in both his research project and his work with us. In the last couple of years, he has worked with Evolutionary Game Theory, Innovation Theory, and has even done a bit of modelling for Sports Science. With diverse interests, Erick’s research project is focused on understanding the FtsZ protein and its effects on membrane remodelling in bacteria, whilst in his work with us he will be using mathematical modelling to understand social network effects. It’s early days yet as both projects take shape but we’re hoping for some exciting results.

Collaboration in the most beautiful city in the world

Famous for its cultural heritage, Venice is certainly thought to be one of the most beautiful cities in the world—a sentiment that I cannot disagree with. It is also home to much creativity and innovation. Somewhat of a fitting location for the most recent Marie Curie CAS-IDP Networking Meeting.

As part of the programme, regular meetings are held for students, academic supervisors and industrial partners to review progress, share training, further develop cooperative relationships, and to benefit from knowledge creation and sharing. We have just returned from such a session held at Warwick in Venice, a University of Warwick teaching premises housed in the 15th century Venetian Palazzo Pesaro-Papafava.

Collection of photos from the Marie Curie CAS-IDP Networking Meeting, May 2014. Clockwise from top left: whole group of researchers, supervisors and industrial partners standing outside on the balcony of Palazzo Pesaro-Papafava, Warwick in Venice; small group of ESRs mid-discussion in a training workshop; ESR talking to an academic member of staff about the poster describing her research; small group of ESRs mid-discussion during a training workshop; group of ESRs standing around a poster, pointing to its contents and mid-discussion; supervisors and industrial partners discussing the outcome of ESRs training sessions.

During the two day session, many interesting conversations were had, good scientific progress was made and collaborations flourished. Putting into practice some of the frameworks we love, Matt and I delivered two training sessions to the ESRs focused on creating great relationships with supervisors and industry liaisons. Together, we encouraged researchers to step into their supervisors’ shoes and explored ideas for how to manage well across projects, time, meetings and people.

 Collection of photos from the Marie Curie CAS-IDP Networking Meeting, May 2014. Clockwise from top left: close up of Matt smiling with Burano in the background; view of Santa Maria della Salute from the water of the Grand Canal; canal side view from the balcony of Palazzo Persaro-Papafava, Warwick in Venice; view from the Rialto Bridge at night time with lights glistening across the Grand Canal; Debbie writing on a flip chart during facilitation of a training session; view of a Venetian street with washing strung across the street.

We throughly enjoyed the whole experience and have certainly learned a lot ourselves. In addition to the scientific focus, one of the most notable features of the experience for us was the quality of conversations and the breadth of topics explored, from the chemistry of confectionery to a love of fiction, beekeeping to a shared passion for cars, biology to pilates. Such shared experiences build relationships and can also be the spark for new ideas. We ourselves have come away with food for thought and are looking to develop some of these ideas further in coming months.

Image credits

Collection One
Top left: Naomi Grew, 2014; used with kind permission.
All others: Alvin Teo, 2014; used with kind permission.

Collection Two
Bottom centre: Alvin Teo, 2014; used with kind permission.
All others: Matt Stocker & Debbie Stocker, 2014.

30
May
Posted by Debbie Stocker, stored in: Innovation  Psychology  

Uploaded to SlideShare a little while ago, we’re finally catching up with ourselves on the blog, so here is the second presentation in our Innovation Tools Series…

A short guide to photo diaries

A qualitative research method, photo diaries are a fantastic way to gain rich insights into people’s environment, behaviour, opinions, routines, likes and dislikes. The tool is not bound by language—instructions can be translated or even given in symbols—meaning that this form of research is accessible to almost everyone, whether they are old, young or speak the same language, and no matter what level of reading ability. Similarly, the method can either be low tech (cheap disposable cameras) or high tech (with loaned digital technology or via digital platforms). An easy, fun, engaging activity for participants that can be used over hours, weeks or months, photo diaries drive innovation by giving you direct access to someone else’s world.

For our short guide, view the SlideShare below.

17
Apr
Posted by Debbie Stocker, stored in: Our News  

One of the common questions posed to Matt and myself about the case studies we have written is: “Did the case work out as you were expecting?” Our usual answer is: “We didn’t know what to expect.” Although each case scenario has solutions that are more desirable, feasible and viable than others, the beauty of a live market case study is that there is no single right answer. We do not write a case with a given solution in mind, and as in real world consulting, a number of different avenues will be available, each with its own merits and risks. We ourselves learn in watching the development of solutions and I especially love it when participants uncover a gem of information or a potential solution that even we had not anticipated.

That said, there are a number of competences that underpin success in both case-based assessments and real world consulting engagements. With the 2014 WBS International Healthcare Case Competition now only days away and the first part of the case having been sent out to participants, here are our top tips.

1. Impress with your research

Proud winners of the WBS Case Competition 2013, the Lancaster MBA team were nonetheless the first to admit that none of them had a background in healthcare or related industries: to others who had seen them in action, this came as a surprise. One of the standout features of Lancaster’s presentation was the level of preparation the team had undertaken. Not only had they followed the trail laid down by the case study but they had actively sought out expertise and insight by meeting with Lancaster academics from other, relevant disciplines.

In a consulting engagement, such research demonstrates knowledge and expertise. It also shows that you are actively interested in the client. Typically, a client employs a consultant to gain access to insight beyond that of their own: showing a client that you can truly offer this service is important.

The same is true of case-based assessments and competitions. Those who stand out are the teams and individuals who have gone the extra mile: those who know that little bit more; who understand and correctly use relevant terminology; and who share up-to-the-minute knowledge that others might have missed.

2. Show your working

“Show your working!”  The mantra of every maths teacher up and down the country at GCSE, A-level and beyond.  Who’d have thought it was also relevant to case competitions and consulting?

Through a number of case-based events, Matt and I have been privileged to observe firsthand the creative process as teams develop their solutions. Some teams are fiery, others are thoughtful, but whatever the team’s style, one can almost guarantee intelligent, insightful conversations and some truly brilliant ideas.

When the time arrives to present or to share recommendations with the client however, we are often surprised by how many of these ideas have been lost. Had we not been witness to conversations earlier in the day, we would never have known the ideas existed.

“Show your working,” is the mantra of many teachers because it ensures that even if a student’s final answer is wrong, the pupil will nonetheless be given credit for their working. A similar principle exists in case-based assessments and consulting. A client, assessor or judge may not agree with your final recommendation but if they can see the path you have taken to arrive at your conclusion, this provides a firm basis for further discussion.

Similarly, it is often as helpful to share the solutions you have discounted as the ones you have chosen. Understanding that, “Solutions A, B and C are not viable because… Therefore we recommend Solutions X, Y and Z,” enables a client or judge to grasp the full picture. It also shows that you have done your job comprehensively and any client should feel that they are in a safe pair of hands.

3. Always ensure you meet the brief

In a consulting engagement, failing to meet your brief will likely guarantee that you end up with an unhappy client. Clients request those things that are important to them. If they make a request, it matters.

The same is true of case-based assessments. If something is asked for in the brief, it is there for a reason and you will be assessed on it. We were surprised during the WBS Case Competition 2013 that many teams did not directly address the issue raised by the last minute newscast. In a real world engagement, to ignore breaking news that has direct relevance to the client’s situation and your recommendations may just prove disastrous.

4. Get to the heart of the issue

On the flip side of meeting the brief, it is also vital that you are able to take a step back from the client’s perspective and to become objective. Both clients and cases present information from a particular viewpoint and often with a particular agenda. Sometimes that perspective is accurate. Other times information is missing or erroneous judgements may have been made. Occasionally, information or the viewpoint held by a client might just be wrong.

Case-based assessments require that you are able to synthesis knowledge in a complex environment and that you can analyse this knowledge from multiple perspectives. Benchmarked against the competition, is the company performing as well as the client thinks it is? How desirable is the product or service to potential customers? Looking at the market as a whole, are there future shifts that could prove game changing? How does the situation appear when viewed from multiple stakeholder perspectives?

Be prepared to challenge the assumptions that have been made to date. Ultimately, clients, assessors and judges are looking for solutions and recommendations that work, that deliver real return on investment, and that have value. Rarely is someone looking for a yes man. Finding the heart of the issue—whatever that may be and regardless of whether it is an easy pill to swallow—is key.

5. Have the courage of your convictions

Once you are sure that you have arrived at a solution of merit, that you can back up your recommendations with accurate data, and you are confident that your ideas will deliver, hold fast to your convictions. Similarly, as you are developing your recommendations, dare to trust your instincts.

In last year’s Case Competition, although Xceletra—the pharmaceutical company around which the case was based—had already undertaken its own research into a particular avenue, the brief itself was open. Those teams that stood out, including Lancaster, were the ones who dared to step outside the box. Teams who, despite a weighty suggestion to focus on a given area, had the courage to assess the bigger picture and presented solutions that were bang on the money but broader than the client may have been expecting.

Unsurprisingly, this tip does not however come without a caveat. To stick to your guns, you must be confident that you are right. If you’re presented with information that suggests otherwise, you also need to have the courage to hold up your hands, back down and rethink. Continuing to hold fast to a misguided belief or conviction will spell trouble for both you and the client.

Ultimately, great consultants are able to combine their insights with a deep understanding of their client. The same is true of competition winners: teams and individuals who combine creativity and insight with a deep understanding of the case. These individuals are able to empathise and understand but they also have the ability to lead judges and clients on a journey: “We understand that ‘A’ was your favoured option but have you considered ‘K’?”  This is not said at anyone’s expense nor in ignorance of valid concerns, but rather, with conviction that the answer has the best interests of all stakeholders in mind.

14
Mar

Innovation is inherently creative. If you’ve met us, you’ll know that we live with one foot firmly in creativity and the other in business. We love post-it notes, posters, whiteboards and timelines. We like to tangibly interact with information.

As such, we collect tools, techniques and frameworks.  Where effective techniques do not yet exist, we create our own. Rather than hiding these ideas away, we thought we’d share them with you in an Innovation Tools Series. Launching today, we’ll be creating short guides to the tools we regularly use and love.

Here’s the first in the series…

A short guide to empathy mapping

Good business demands an in-depth understanding of people: your customers, partners and other stakeholders. Empathy mapping is a fun and visual way to change your perspective by putting yourself in somebody else’s shoes. In turn, this drives innovation by enabling you to discover unmet needs, identify frustrations, empathise with daily dilemmas, explore new perspectives and question your own assumptions.

For our short guide, view the SlideShare below. Links to an online template and downloadable empathy maps are also included in the presentation.